“SEO is a long process and must be 100% natural”
On Page SEO Writing Services
After working on several SEO projects, we’ve realized that on page SEO had a significant impact on search engine rankings. On page SEO is not a walk in the park anymore. It requires a deep understanding of how search engine algorithms work. With some of us having been in the writing industry for long, we know how to play the SEO cards well. Different categories of people revere our seo content writing services.
Some of the secret codes that help us in on page SEO writing include:
The Right Application of Keyword
In most cases, a keyword becomes the underlying factor between webpages which rank in the first page of search engines and which rank in the last pages. A page without a high commanding keyword is like garbage. We’ve had clients who posted tens of blog posts but could not rank better. We noticed that the clients were either throwing in keywords anywhere in the article or they were not using keywords at all.
To help search engines index a webpage, we always ensure that the keyword is used within the first 100 words. We also put a limit on the number of keywords in the article. The advantage of using a few keywords in the article is that the content becomes more interactive.
We also do research and go through a list of keywords, then we decide which keywords to use based on competition and traffic. In addition, we tailor our copy to match with the choice of keywords to reduce the bouncing rate. We also ensure that our choice of keywords does not interfere with the readability level of the content.
Use of URLs
The Universal Resource Locator (URL) has a significant impact on the performance of a webpage or blog. Some of the tricks we have learned in our SEO journey is that simple URLs rank higher than complex ones. People quickly forget long or complex URLs easily, which affects traffic.
To avoid this, our team of experts take time and design user-friendly and simple URLs. Complex URLs hinder search engine crawlers from accessing the webpage; hence, the webpage ends up not being ranked.
We infuse keywords in our URLs to help people click on the website faster and increase the traffic. If we are writing about on page SEO for a blog whose address is internetcoach.com, we opt for simple URLs like internetcoach.com/seo/on-page-seo. More people will click on the URL than internetcoach.com/on-page-123h-seo. All our URLs reflect the content on the webpage.
We give a lot of attention to the page performance since it affects the traffic, CTR, and bounce rate of a website. Page performance relates to how fast a webpage loads. One of the factors which affect how the webpage loads are the size of the media attached to the article. When a person clicks to a webpage, and it takes a lot of time to load, they move to a different webpage.
Another factor that adversely affects the page performance is the use of redirects. This increases the bounce rate of the webpage. The search engine indexing bots use the bounce rate to lower the ranking rate of the website. To improve the page performance of a webpage, we trim files before attaching them to the article. We also reduce redirects since they discourage people from scrolling through the webpage.
We also make sure your site is utilizing a CDN (Content Delivery Network) to serve your images, JS and CSS files.
Use of Title Tags
Title tags are essential in SEO and content writing. They give the content identity and also ease the work of search engines to crawl the webpage. One of the most popular tags in writing is the H1 tag. The H1 refers to the main title given to the article. We use H tags to break down the article into an easily readable format which also makes it easy for Google to rank a webpage.
Before using a title tag, we first go through the content to ensure that it is in a free-flowing manner. We also use the right keywords for each title tag since it becomes easy for search engines to understand what the article talks about. A title tag also helps the reader as they read to flow with the content.
On page SEO has become an essential tool since it knits the article together. As SEO maestros, we know what a webpage is supposed to implement in order to rank higher. Our advisory team offers detailed information on missing details about a webpage.
Our writing experts know how to stitch together information to help the website perform better. We are always ready to help website owners and bloggers increase their traffic.