“If your business is not on the internet, then your business will be out of business.”
Bill Gates must have observed how the internet was taking over the operations of businesses before making this quote. In the last five years, individuals and organizations have been in a rush to open an internet store for their merchandise. People now make orders from their local store using the business’ website. This sudden shift has led to the growth of local SEO.
Local SEO refers to a strategy used to market local businesses on the internet. When customers search for a product in a particular area, the search engines give them a list of businesses which provide the product. The search engines use bots to identify the IP address of gadgets. When you search for “car sales near me,” the search engine gives you a list of car dealers based on the IP address.
Our highest achievement has been the ability to understand SEO trends better. We use the following strategies to ensure that local websites rank high:
Custom reporting is the process of managing both on-page and off-page SEO. At the end of every month, we collect and analyze data based on how a website performed. We collect the data from these sources:
After compiling the custom report, we analyze how to change the tactics in order to rank higher. This is a vital process since it determines the failure or success of the local SEO. After analyzing the report, we modify keyword which performed poorly during that particular month and repair any broken links. We also use data from our competitors to find out how to boost our ranking.
On-page Local SEO
For a business to thrive, it must make use of the on-page SEO. This refers to how the website/blog is organized, which affects the load time. To boost the performance of on-page local SEO, we use the following strategies:
Using local keywords for the products
Since the business deals with local products and services, we use local keywords to rank better. For instance, if we import second-hand cars, we can use affordable second-hand cars as our keyword. The use of local keywords also helps customers identify us faster.
We have worked on several press release projects which have received high ROI. Our team of SEO professionals also observe trends in the press releases to outdo the competitors.
Use of title tags and meta description
Google uses title tags and Meta description to rank a webpage. Articles which use keywords in the H tags and Meta descriptions rank high on search engines. We use our vast experience to create a hook in the Meta description of any blog post. We also use free-flowing title tags to give our readers an easy time going through the article.
We understand that web address has a high effect on the performance of a webpage. We always go for a simple address which gives the readers a hint of what to expect from the webpage.
Customer reviews can build or destroy a business. As SEO managers, we always value customer feedback. To keep track of our performance, we allow the customers to give a detailed review of our products and services. If the customer reveals dissatisfaction, we get back to them immediately to rectify the mistake. On the other hand, we publish the customers’ positive review on the website. So, people follow the reviews from the site before making a purchase.
One of the biggest mistakes a business with an internet presence can make is allowing prospects to go to their competitor. As expert SEO managers, we lessen this effect through citation management. This involves both on-page and off-page SEO and has a high impact on business performance.
Here, we offer these topics:
We also manage the following information about the business:
We bear all the responsibility regarding citation management, which gives clients ample time to focus on other activities.
We strive to ensure that websites receive as many backlinks as possible. The main advantage of a backlink is that it pulls more traffic which in turn improves the Google rankings. The backlinks can be from bloggers or even newspapers. We also ensure that customers get good services to make the backlinks useful.
Many business startups are shifting attention to local SEO since it is easier to rank and sell. However, most of these businesses strive to rank due to lack of knowledge about optimization. We provide local SEO consultation. We are always open to help both established enterprises and individuals rank on the first page of Google.