“It can be scary to take that risk”
Imagination in Business
If you are planning to start a new business or have already begun the process, then you may be feeling some sense of overwhelming responsibility. It can be scary to take that risk, especially if you have employees who are depending on your ability to succeed. Even when you have done your due diligence and have a solid business plan, there are many unknown factors that cannot be addressed until you are in the throes of growing the business in the real world.
In order for your business to be agile in today’s rapidly evolving world, you have to be prepared to think and plan with agility. That means that you need to expand your imagination to improve your scope. Think back to when you were young and playing pretend in the backyard. Anything was possible and no hurdle was too great for you to overcome and, regardless of what game you were playing, it was always fun! If you can bring that same imagination to your business, you can have the same confidence and you’ll enjoy this new venture so much more.
1. Embracing imagination breeds a better company culture
Businesses that encourage imagination and creativity have employees that are more innovative and unafraid to present their ideas to management. Far too many businesses stifle these creative assets within their company and could be missing out on some great ideas for their future as a result.
Most employees in today’s world feel ignored or underappreciated by the companies for which they work. By allowing their creative thought to be expressed freely, employees feel heard and valued as assets to the business. Companies that take it one step further by providing creative spaces in the office have proven to increase productivity significantly.
2. Imagination can fuel more creative solutions to challenges
Every business has its share of problems to solve and there is always more than one way to accomplish that. Imagination in business will allow more flexibility in the process of problem solving and that will allow your team to develop solutions that they never would have thought of previously.
Businesses that have achieved great success can get stagnant in their growth. Often times that is a direct result of losing their sense of imagination and focusing on doing things the same way that they always have. In order to maximize the growth potential of your business, you need to allow your team to use their imaginations to reinvent the wheel to be better and faster than the last one!
3. Imagination will help you exceed customer expectations
Expectations are meant to be challenged in business. That is what sets your brand apart from your competitors! When customers in your industry know exactly what to expect, then you blend into the noise rather than standing apart from the crowd. Having an active imagination will allow you to defy expectations more and set new goals for yourself.
Brands don’t need to be limited by what their customers want to see. There are many times when the customer’s expectations are simply rooted in what is familiar and not actually in the reality of what they need. If you focus on the end result of what they need from you and use imaginative thought, then you can find new ways to provide the same level of customer satisfaction as your business grows and evolves.
4. Imagination will help you create new and innovative products
You cannot come up with products that will disrupt the market without harnessing the power of your imagination. If you develop a product that is boring and tired, then no amount of business acumen will prove to support lasting success. You have to think outside of the box if you really want to prove that you have the chops to be a disruptor!
There have been some serious flops over the years that you can learn from, but there have been some incredibly innovative ideas that have been borne out of pure imagination. The products that sell the best and stake their claim are the ones that nobody thought to develop! Find a problem without a reasonable solution and try to use your imagination to come up with a product that can solve it. You’ll be amazed at how realistic those products might be to develop!
5. Imagination will help you create more challenging goals for your business
You don’t want your business to stay in place, you want it to grow and grow exponentially! In order for that to happen, you need to set goals and expectations for your business that defy whatever you have already accomplished. That is the only way for you to avoid getting stale and building a business that is simply going through the motions.
There are so many ways for a business to set goals, they don’t always need to be monetary. You can create goals for employee recruitment and retention, customer referrals, or email marketing results to stretch your business that extra step further. Setting goals that are outside of the norm will be a more holistic approach for you to build a business that is successful on all fronts!
Imagination is not only for the young or the young at heart! It is for the ambitious and tenacious entrepreneurs who want to build an online business like nothing anyone has ever seen before. It is the only way for you to set yourself apart, continue to challenge yourself and to explore new territory in the field that you have chosen. Don’t be afraid of risk, don’t roll your eyes at the vision board, but open your mind and expand your capabilities!